CCSA Winter 2017-18: London Global Business
APPLICATION DEADLINES: Scroll to Course Info
Priority Deadline: September 15, 2017
Final Deadline: September 29, 2017
Credit: 3 credit hours
Global business operations of the world's multinational corporations are bringing us together…and increasing our awareness of the differences that separate us. Engage in deeper exploration by selecting the course that best suits your academic interests among the fields of Finance, International Business or Management.
Includes several class-specific activities plus a day trip to such locations as Bath, Stonehenge & Salisbury, Canterbury & Dover, or Stratford & Warwick.
The following courses are offered on this CCSA program. For more information regarding academic content of individual courses, visit our website or email faculty at the address listed below each course description.
Before applying for any course, please make note of course prerequisites, which must be completed, or waived by the course instructor, prior to the program's departure date. By combining this intensive study abroad experience with directed study activities preceding and/or following the travel portion of the program, students may earn three semester hours of college credit.
ADVERTISING / COMMUNICATION / POP CULTURE
Advertising & Public Relations in London
Outside of New York City, London is the advertising and marketing capital of the world and certainly the leader in European advertising. This course will examine how advertising and public relations practice in London differs from the United States through in-country study of print, broadcast, cinema, and out-of-home advertising and visits to advertising and public relations agencies as well as popular culture museums. If you've ever seen a TV show featuring European ads, you know they're edgier than what we see in the U.S. This course will help you understand why and how that happens.
Prerequisite: An introductory course in communication, advertising, public relations, or marketing is preferred
Mr. Mark Simpson | 3 Cr. Hrs. | UD/G
Finance / Management
Exploring European Business Models: Invention, Innovation, and Imagination
With the City of London as your classroom, discover the fascinating world of business innovation, imagination, and invention as we meet with successful business leaders, discover how culture and tradition affect business decisions and how these entrepreneurs think, work, and achieve success. You will visit revolutionary companies such as Bloomberg and PaveGen and interact with their executives. Learn how world-class retailers like Selfridges shattered conventional business models and cultural norms. Discover the world of high-end shopping at Fortnum and Mason, Harrod's and Harvey Nichols. Visit Warner Brothers Studios and see first-hand the business of Harry Potter, and so much more!
Dr. Michael Phillips | 3 Cr. Hrs. | UD/G